Trademark management and monitoring

Brands and other intellectual property rights are valuable economic assets that can increase the value of your company. Therefore, brands, like other assets, should be properly maintained. 

Through our brand management, we ensure the necessary deadline control, for example, of critical renewal deadlines for your brands or deadlines for submitting proof of use that exist in certain countries, and we serve as the point of contact for all communication with the trademark offices.

Our trademark monitoring also ensures that you are regularly informed about new trademark applications relevant to your brands, enabling us to initiate opposition or cancellation proceedings promptly in cases of a risk of confusion, thereby defending your trademark. This allows trademark infringements to be detected quickly and appropriate measures to be taken.

Furthermore, we have the ability to monitor the login behavior of your competitors, from which conclusions can be drawn about how the competition behaves and what they have planned.

For brand monitoring, we offer you two options an:

Portfolio Monitoring

We monitor your entire brand portfolio and send you similar brand applications found through regular brand research. You decide whether and how we should proceed.

Scope of Portfolio Monitoring

• Establishment of permanent brand monitoring for your entire brand portfolio in the relevant trademark office registers
• Regular submission of hits found during monitoring
• Annual flat fee. Further costs are only incurred if you decide that we should take action.

Option 2: Individual Monitoring

We monitor the brands you select and create a recommended course of action for each brand found, according to the criteria you provide.

Scope of the individual monitoring

• Establishment of permanent brand monitoring for the brands you select in the countries or trademark registers you select
• Submission of relevant findings based on your defined criteria with a recommended course of action 
• Annual flat fee for research. Assessment of found identification marks based on effort. 

Trust our many years of experience and in-depth expertise in the global monitoring of your brand portfolio. Commission brand management and monitoring from a certified specialist lawyer.