E-Commerce
The field of e-commerce, or online retail, encompasses the trade of goods and services, as well as other legal transactions and business processes, that are conducted electronically, typically via the internet. When using smartphones or tablets, e-commerce is occasionally referred to as m-commerce.
Where are you going, E-Commerce?
For e-commerce, platforms and channels of all kinds are used today. In addition to classic online shops or well-known trading platforms and marketplaces like Amazon and eBay, social media is also becoming increasingly important as trading platforms – social commerce. Many providers also use their own apps.
There's almost nothing that isn't offered anymore, from classic merchandise like clothing, Regulations for Food and and Electronic devices, about personalized goods like printed T-shirts and custom furniture, digital goods like music or movie downloads, to services of all kinds.
From a legal perspective, e-commerce touches upon a variety of legal issues and areas of law, as it ultimately occurs in almost every form of economic activity. The legal peculiarities From electronic commerce. Depending on whether an offer is aimed at Consumers (B2C) or Entrepreneur (B2B) are set, different standards must be applied and can different regulations applyIn addition, the Internet knows no boundaries. Legal issues must therefore always be examined in a European and international context.
AVANTCORE keeps track for you so you can successfully focus on your online business.
In particular, consumer protection has a major impact on online retail. Compliance with consumer protection regulations for distance selling and a multitude of increasingly unmanage Information and labeling requirements and regulations such as accessibility rules make life difficult for online retailers. In addition, the relevant regulations are repeatedly changed, much to the dismay of the retailers. For example, the regulations on the statutory right of withdrawal have already been amended several times in recent years.
In addition to the various information and instruction obligations under distance selling law, questions regarding general terms and conditions (GTC), other contractual legal issues, and legal aspects in the implementation of (new) business models also play a role. Furthermore, data protection law, Competition law and trademark law Guidelines to follow.
Our Expertise in E-commerce
AVANTCORE advises and represents companies of all kinds in this area, from startups to established internet companies. With our experienced and specialized lawyers and certified specialists, we advise on all matters relating to e-commerce. We represent our clients in cases of warning letters and disputes, including before German and European courts and arbitration tribunals.
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