25-Euro-Gutschein für E-Rezepte unzulässig – OLG Karlsruhe verschärft die Grenzen der Rabattwerbung im Heilmittelrecht
Das OLG Karlsruhe verbietet einen 25-Euro-Gutschein für E-Rezepte als unzulässige Werbegabe im Sinne des § 7 Abs. 1 Satz 1 HWG.
Hanseatic Higher Regional Court on the "gold standard" in pharmaceutical advertising
The marketing of medicinal products is subject to strict legal requirements. In view of the special function of medicines to cure, alleviate or prevent diseases, misconceptions among patients, but also among doctors and other healthcare professionals, must be avoided.
Mandatory drug information must be placed correctly!
Is it sufficient if the mandatory drug information according to the German Drug Advertising Act is only listed at the very end of a website? No, ruled the Cologne Higher Regional Court.
Corona advertising with protection by "medicinal mushrooms" misleading!
Are "medicinal mushrooms" a medicine and do they help with coronavirus? The Regional Court of Giessen has taken a position on misleading coronavirus advertising by an online retailer.
Anti-competitive advertising with perfect teeth
Do consumers take advertising with "perfect teeth" at face value or do they recognize an advertising exaggeration? According to the Higher Regional Court of Frankfurt am Main, consumers are somewhat too dazzled by the appeal of advertising with perfect teeth and are therefore misled.
Keine Vorher-/Nachher-Bilder für Schönheitsoperationen
Dürfen Ärzte für Schönheitsoperationen werben, insbesondere durch die Präsentation von Fotos der Patienten vor und nach der Behandlung oder verstößt eine derartige Werbung gegen geltendes Recht? Diese Frage hatte das Oberlandesgericht Koblenz zu entscheiden.
Kostenloser Fahrdienst einer Augenklinik unzulässig?
Darf eine Augenklinik einen kostenlosen Fahrdienst für ihre Patienten anbieten? Oder verstößt dies gegen das heilmittelrechtliche Verbot von Werbegaben? Hierzu hat der Bundesgerichtshof Stellung genommen.
Bonus system for prescription drugs inadmissible
The subject of the dispute was the discount system of a pharmacy, which provides for the granting of a bonus on the purchase of prescription drugs. On presentation of the completed bonus card, the pharmacy granted a discount of EUR 10.00 on the purchase of non-prescription medicines or reimbursed the practice fee paid by the customer.
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