25 Euro voucher for e-prescriptions inadmissible – Higher Regional Court of Karlsruhe tightens the limits of discount advertising in medicinal products law

The Higher Regional Court (OLG) Karlsruhe prohibits a 25-euro voucher for e-prescriptions as an impermissible advertising gift within the meaning of Section 7 (1) Sentence 1 of the German Unfair Competition Act (HWG).
Voucher Advertising for Pharmacies: Limits of Medicinal Advertising and Liability under § 945 of the German Civil Code (ZPO)

BGH ruling on advertising with bonuses and voucher advertising for pharmacies
German Federal Court of Justice Ruling: Previous Drug Price Controls Cannot Be Applied to EU Shippers – Mail-Order Pharmacies May Offer Bonuses

Federal Court of Justice on Previous Drug Price Fixing – No Injunction Against Foreign Online Pharmacies for Bonuses!
LG Frankfurt a.M. on Pharmacy Choice for Telemedicine Platforms: No Unlawful Referral – Judgment of May 28, 2025, Case No. 2-06 O 150/25

Telemedicine, Prescription Forwarding, and Pharmacy Law – How Far Does the Referral Prohibition of § 11 ApoG Extend in the Digital Age?