Before-and-after advertising for hyaluronic acid & Botox prohibited - BGH sets strict limits for practices
Vorher-Nachher-Darstellungen für ästhetische Behandlungen wie Hyaluron- oder Hyaluronidase-Injektionen sind außerhalb der Fachkreise unzulässig. Mit viel beachtetem Urteil vom 31. Juli 2025 (Az. I ZR 170/24) hat der Bundesgerichtshof (BGH) eine für die Ästhetik- und Beautybranche wegweisende Entscheidung gefällt. Der Clou: Auch minimalinvasive Injektionsbehandlungen ohne Skalpell gelten als „operative plastisch-chirurgische Eingriffe“ im Sinne des Heilmittelwerbegesetzes (HWG). […]
BGH: PAYBACK-Punkte beim Kauf von Hörgeräten sind unzulässig – die Wertgrenze für Werbegaben darf auch bei Medizinprodukten nicht höher als 1€ sein
Der BHG hat eine Leitentscheidung im Heilmittelwerberecht zur Reichweite des § 7 HWG und zur Höhe der Wertgrenze für Werbegaben gefällt.
Medical cannabis - competition law infringements for health platform offers
A business model for brokering medical treatments with medicinal cannabis has been deemed anti-competitive by the Higher Regional Court of Frankfurt am Main.
Hanseatic Higher Regional Court on the "gold standard" in pharmaceutical advertising
The marketing of medicinal products is subject to strict legal requirements. In view of the special function of medicines to cure, alleviate or prevent diseases, misconceptions among patients, but also among doctors and other healthcare professionals, must be avoided.
Advertising with remote treatments and invented specialists
A doctor who advertises with "specialist consultations via telephone and video" and thus with remote treatments, as well as non-existent specialist designations, is behaving in an anti-competitive manner. This was the finding of the Koblenz Regional Court - rightly so?
Mandatory drug information must be placed correctly!
Is it sufficient if the mandatory drug information according to the German Drug Advertising Act is only listed at the very end of a website? No, ruled the Cologne Higher Regional Court.
Corona advertising with protection by "medicinal mushrooms" misleading!
Are "medicinal mushrooms" a medicine and do they help with coronavirus? The Regional Court of Giessen has taken a position on misleading coronavirus advertising by an online retailer.
Anti-competitive advertising with perfect teeth
Do consumers take advertising with "perfect teeth" at face value or do they recognize an advertising exaggeration? According to the Higher Regional Court of Frankfurt am Main, consumers are somewhat too dazzled by the appeal of advertising with perfect teeth and are therefore misled.
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