Intake Instructions as Health Claims? – The C-721/24 Case Conclusion Clarifies Requirements for Dietary Supplement Advertising
The Advocate General's Opinion of January 29, 2026, clarifies the distinction between neutral income indications and health claims requiring authorization.
Advertising with Protein Before the ECJ – Is "14g Protein" Really Permissible?
Advertising with Protein in the Legal Field between the EU's Health Claims Regulation and Food Information Regulation
OLG Schleswig: Health-related claims made by using graphics as health promises for dietary supplements are impermissible.
The Health Claims Regulation (HCVO) also applies to health claims made through images, symbols, and graphics.
The Federal Court of Justice draws the line between beauty claims and health claims – "Beautiful skin is not a free pass"
From a consumer's perspective, advertising with beauty claims must not contain any unauthorized health-related claims, even in the overall context.
The Federal Court of Justice rules on health-related advertising for botanicals and prohibits the use of health claims without EU approval – Judgment of June 5, 2025 (I ZR 109/22, "Botanicals II")
Further decision on botanicals - Health claims remain a legal risk trap in the food and dietary supplement market
News from the ECJ on Botanicals and their Marketing
The marketing of food with health claims is generally prohibited unless an approved "health claim" exists for one or more substances contained in the food.
Werbung mit Detox für Lebensmittel unzulässig!
Bei der Werbung mit Detox kann es sich um eine unzulässige gesundheitsbezogene Angabe im Sinn der Health-Claims-Verordnung handeln. Das hat schon der BGH entschieden. Das Landgericht Koblenz erteilte nun auch einem “Detox”-Saft eine saftige Abfuhr.
Beer can be "invigorating."
Das Landgericht Arnsberg hatte sich jüngst mit der Frage zu befassen, ob der Werbebegriff “vitalisierend” für ein Bier eine nach der Health-Claims-Verordnung (HCVO) unzulässige gesundheitsbezogene Angabe darstellt. Die Frage wurde nicht zuletzt wegen der Klitschko-Brüder verneint (Urteil vom 19.12.2013, Az. 8 O 99/13).
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