Hanseatic Higher Regional Court on the "gold standard" in pharmaceutical advertising
The marketing of medicinal products is subject to strict legal requirements. In view of the special function of medicines to cure, alleviate or prevent diseases, misconceptions among patients, but also among doctors and other healthcare professionals, must be avoided.
Bonus system for prescription drugs inadmissible
The subject of the dispute was the discount system of a pharmacy, which provides for the granting of a bonus on the purchase of prescription drugs. On presentation of the completed bonus card, the pharmacy granted a discount of EUR 10.00 on the purchase of non-prescription medicines or reimbursed the practice fee paid by the customer.
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